Serving Suggestion?!?

Please look at this image carefully.  Tell me what you see that is concerning for the status of our society.  (Okay, admittedly, I'm not a huge fan of "Instant" anything, and particularly "Instant Brown" rice... brown rice just feels like a food that should take longer... but that's another whole story...)

I've given you a hint. 

Do you see it?  Do you see that the "serving suggestion," apparently, is to cook the rice? There is nothing else added.  "Eat with a fork?"  It isn't quite like a box of cereal that suggests adding berries, but doesn't want the consumer to mistakenly believe there are actually fresh, juicy berries in the box.  Nope. There is nothing added to this picture.  So what are they suggesting?